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Episode Highlights
- Maintaining self worth. Nyakio has found that female and BIPOC founders can sometimes undervalue themselves and their products. Stand up for yourself and your business, it will ultimately lead to more success.
- Ditch guilt. Life and work will fluctuate. Sometimes you’ll have to invest more time in one than the other. Without judgment, find the balance that works for you.
- Find the why. Uncover Nyakio’s advice for authentically connecting with your consumer to transform them into repeat customers who are loyal to your brand.
- It’s ok to not have the answers. Nyakio emphasizes that sometimes the best thing to do is to ask for help. There is power in seeking assistance when needed.
Nyakio Grieco has always been passionate about the power of the beauty industry as a vehicle for change. As the co-founder of Thirteen Lune, a retail platform dedicated to showcasing brands and products crafted by Black and Brown founders, Nyakio champions inclusivity and representation within the industry. In this episode, she delves into the challenges and triumphs of being a BIPOC founder in the beauty industry, highlighting the shifts she’s witnessed as well as opportunities for growth. Drawing from her own experiences running her first brand for eighteen years, Nyakio reflects on the hurdles she faced with selling her first beauty brand and the many lessons learned along the way. She also underscores the significance of nurturing deep-seated relationships with the brands featured on Thirteen Lune, and why those relationships run so much deeper than retail.