MAKERS MINDSET
PODCAST
Subscribe to Makers Mindset
In conversation with Anastasia Soare, Founder and CEO of Anastasia Beverly Hills
SEASON 2 | EPISODE 8
Episode Highlights
- You need a marketing budget. Organic growth alone won’t get you to your goals. Know your customer acquisition costs and make sure your products can really stand out.
- Be smart about expanding your business. Big opportunities sound great, but they need to be in line with the actual demand for your products. If you can’t sell through what you put on retail shelves, you might have to deal with chargebacks.
- Make decisions with your team. Diverse viewpoints help you make the best decisions for your business. Act quickly and be open to change so you stay agile.
LISTEN NOW
Powerhouse entrepreneur Anastasia Soare is the founder, CEO, and driving force behind Anastasia Beverly Hills — one of the fastest-growing brands in the beauty industry. After immigrating from Romania in 1989, she started her business as a one-woman operation and quickly created a revolutionary technique now known as the Golden Ratio Eyebrow Shaping Method. She went on to build an empire — and she’s certainly raised a few eyebrows along the way. Anastasia is passionate about sharing her journey to inspire others, and believes that if she can do it, anyone can.
