MAKERS MINDSET
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In conversation with Ginny Wright, CEO of Audemars Piguet, Americas
SEASON 2 | EPISODE 7
Episode Highlights
- Put your customer at the center of everything you do. Truly understanding your clients begins with solid customer data. Know who your customers are, what excites them, and what turns them off.
- Clarify your unique value proposition. In a world crowded with many different brands, knowing why yours is better is crucial. It’s not enough to be different; you need to communicate clearly why that difference matters to your customers
- Infuse luxury into your client experience. Think about how you can add special touches to enhance how you engage with and build your community.
- A coach can reveal blind spots. Ginny opened up about the challenges of leadership. Having a coach can reveal your blind spots and help you see things from others’ perspectives. Investing in self-awareness and understanding your triggers is crucial.
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Ginny Wright is an experienced leader with a robust background in luxury brand management. She’s held pivotal roles, including president of Kiehl’s and global deputy GM at Ralph Lauren Fragrances, along with strategic positions at L’Oréal Luxe. Known for her strategic and innovative approach to growth, Ginny has significantly boosted brand prestige and consumer engagement at the companies she’s served. She always talks about owning your mistakes so that you can grow and ultimately thrive — and why she never backs down from a challenge.
