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Whitney Casey: From Media Maven to Trailblazer in Entrepreneurship and Private Equity

Whitney Casey is a two-time Emmy Award-winning TV journalist whose diverse career is nothing short of remarkable. She’s the CEO and founder of fashion/tech startup Finery, an angel investor responsible for helping grow brands like Outdoor Voices, a founding member of The Clinton Global Initiative (CGI), and the author of a best-selling book, The Man Plan: Drive Men Wild–Not Away.

Throughout her career, Whitney has gracefully navigated the fast-paced world of news media, tech, and private equity. Her advice on life and business has been featured everywhere from Time, InStyle, Cosmo, and Men’s Health magazines to the Today Show, Nightline, The Tyra Banks Show, and Fox News.

Whitney Casey is fearlessly forging her path and setting benchmarks across industries. Her journey proves there’s power in taking chances, embracing change, and trusting your instincts.

Key Insights from Nancy’s Conversation with Whitney

In an episode of the Makers Mindset podcast, Whitney shares her lessons learned from navigating major career transitions, mastering the art of storytelling, and the pitfalls of perfectionism. Here are some key takeaways from the conversation:

1. Engineering Success by Embracing Opportunities

Whitney says that following rigid goals can sometimes cause more harm than good. Reverse-engineering success through meticulous planning is difficult, especially if you’re still trying to find your path.

Instead, staying open to change is key. Embracing opportunities as they come up will give you the flexibility to find what’s meant for you.

“You have to get comfortable with embracing the unknown and trusting the process as it unfolds.”

Whitney’s adaptability-forward approach has allowed her to transition seamlessly across different industries, without fear or pressure. Whitney has opened a world of possibilities by allowing herself the time, space, and trust to try new things.

2. Storytelling in Entrepreneurship

Whitney’s career has been guided by the art of storytelling, a crucial skill for every entrepreneur. 

“It’s not just about sharing what your business does; it’s about educating your audience.”

A strong narrative brings diverse audiences together. It goes beyond the “what’ of your business to communicate the “why,” what drives you. An authentic story can help break down the wall when pitching business ideas. It can also help persuade people who may not be the core demographic for your product or service.

3. Rethinking Perfectionism

Whitney says that the pursuit of perfectionism is often misguided and rarely leads to true happiness. Instead of subscribing to the “fake it till you make it” mantra, she advocates for authenticity and genuine growth.

“Embrace what makes you you, because when you prioritize real growth over what others perceive of you, you’ll enhance your skills and cultivate self-confidence that will bring you closer to your goals.”

She encourages entrepreneurs to focus on real progress rather than others’ perceptions of what is “perfect.” Focusing on the journey itself rather than a specific result can foster personal development while building the self-confidence that’s necessary for long-term success.

Whitney Casey leads with vision, passion, and confidence. Her advice for emerging entrepreneurs (and even established ones!) rings clear: seize new opportunities, find your story, and look beyond the “perfect” result.

What did you take away from Whitney’s episode of Makers Mindset? Tune in to the full episode and share your thoughts in the comments section below.