MAKERS MINDSET
PODCAST
Subscribe to Makers Mindset
In Conversation with Vivian Tu, Personal Finance Educator and Founder & CEO of Your Rich BFF
SEASON 2 | EPISODE 4
Episode Highlights
- Recognize the Pivot Point. Identify when juggling a side hustle and full-time job is starting to burn you out. That’s a sign to focus on what truly drives you.
- Cultivate Your Brand Identity. Build a brand so distinctive that people recognize and recall it effortlessly, like they would an iconic tagline.
- Integrate Your Personal Brand. Blend your own story with your company’s. Share behind the scenes stories, connect with your audience, and bring them with you on your journey.
- Focus Strategically. Only take opportunities that align with your vision, and embrace JOMO (the joy of missing out) to conserve your energy and focus on what really benefits you.
LISTEN NOW
Vivian Tu is a former Wall Street trader, personal finance educator, public speaker, entrepreneur, and bestselling author. She’s the founder and CEO of Your Rich BFF, which helps make the rules of personal finance accessible to non-experts and marginalized communities. She and Nancy chat about “doing it scared,” what needs to change to empower female founders and entrepreneurs, and making the leap to take your side hustle full time.
