Isabela Rangel Grutman: Building Authenticity and Vision in Fashion
Isabela Grutman is an entrepreneur, model, and philanthropist who has made her mark in the world of fashion and jewelry. With her clothing line, Rangel, featured in retailers like Revolve and Shopbop, and her jewelry collection, Isa Grutman Jewelry, now established in Miami’s Design District, Isabela is leading with vision and passion. Through her entrepreneurial journey, Isabela emphasizes the importance of showing up as your best self and staying true to your vision.
In addition to running two businesses, Isabela is also involved in philanthropy, co-leading Style Saves, a nonprofit that supports underserved children and families. Isabela’s experience as a model, combined with her Brazilian heritage and personal discipline, has influenced her business philosophy and approach to brand-building.
Key Insights from Nancy’s Conversation with Isabela
In her interview on the Makers Mindset podcast, Isabela shares insights from her incredible journey. Here are some key takeaways from the conversation:
1. Showing Up as Your Best Self
From her early years as a model, Isabela learned the value of consistently showing up as her best self. She emphasized that success is built on the small, disciplined habits formed over time—not just grand gestures. This includes everything from how you present yourself to how you approach your work.
“For me, modeling was a business. I showed up on time, I was professional on set, and I always gave it my best.”
Isabela suggests that creating consistent habits can lead to long-term transformation, even when the steps feel small. Nancy adds that staying focused on the daily practices that keep you moving forward is essential to building any business.
2. Setting a Vision and Staying Intentional
Isabela is a firm believer in the power of setting a clear vision and taking small, intentional steps to achieve her goals. She highlights that it’s not always about big leaps but about staying aligned with your goals and making consistent progress.
“I put my vision on paper before the New Year, and when I looked back, I saw that I had written ‘beautiful jewelry store,’ and now I have a beautiful jewelry store.”
By staying focused and intentional, Isabela has been able to manifest her goals and build her brands.
3. Brand Authenticity and Team Dynamics
Authenticity is at the core of Isabela’s brand-building philosophy. She advises entrepreneurs to follow their own vision rather than copying what others are doing. This authenticity not only helps define the brand but also attracts the right kind of talent.
“For me, it’s about quality and staying true to the brand. I want people to look at my brand and know it’s Rangel.”
Isabela also emphasizes the importance of building a team that shares your passion and values, beyond just being there for the paycheck.
“I want people who show up with passion and are eager to contribute, even if it’s not their job.”
Nancy highlights that hiring people who are aligned with your brand’s mission helps your business grow in the right direction.
Isabela Grutman’s journey in fashion and jewelry is a testament to the power of authenticity, vision, and consistency. Her ability to balance two businesses while staying true to each individual brand vision offers valuable insights for entrepreneurs that may be building more than one brand at once.
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